So, youve planned, organized, designed
and built your site. Great! Now, who is going to host it? Depending
upon the purpose of your site, you have options. Your local ISP
usually provides a few megabytes of space with your service.
This is a good place to start if your site is for personal use.
Just remember, your address is going to be something like www.snet.net/members/mysite.
html. To start, I suggest using a company called TopHosts.com (http://www.tophosts.com). TopHosts.com is an online resource of web hosting companies that help you learn about and compare their services. TopHosts.com helps you determine the issues you need to be aware of when choosing hosting services. You can also use their free database of hosts to help you develop a list of ideal companies that meet your sites needs. TopHosts.com provides the following information you should do before choosing your hosting company: 1. Connectivity and reliability are key. The longer it takes for customers to access your Website, the more likely youll lose customers. Of course, no ones perfect. Connectivity time will fluctuate with the flow of daily traffic, but you should insist on a guaranteed connectivity rate of 95% when seeking a host. 2. Make sure your host is big enough
to accommodate your future needs, as well as your present ones.
As your customer base and revenue grows, your site may require
the addition of server-side scripting, eCommerce and database
support, and a large bandwidth to accommodate audio and video
streaming. 4. Security. Ask for a detailed
description of the hosting companys security protocols.
They should provide adequate protection from everyday denial-of-service
attacks and the various hacks and cracks that will be attempted
on your server. The only thing worse than having no security
is thinking you have some. 6. Dont assume that you need
to use Windows NT to run your site with Frontpage extensions.
Many applications created for Windows NT will actually be more
efficient if they are rewritten for a UNIX environment. Dont
worry about figuring this out yourself, but bear in mind that
a host who offers both Windows NT and UNIX will be more flexible. 8. Be master of your domain. Query
the Whois database (www.whois.net)
to ensure that your company is both the administrative and technical
contact for your domain. If your host is listed as one or more
of these contacts, it owns the domain, not you. Unless you own
the domain, it could be held for ransom if there is a dispute
between you and your host. 10. Check references. Ask for a list of Webmasters who run similar sites off the hosts server. Call them. E-mail them. Write them. If your host is unwilling to give you this list, go elsewhere. 11. Do some digging. Theres nothing wrong with doing a little snooping to find out what type of people you are committing your property to. Query the Whois database and find the business address of the server. Use a tracing program to view the path to the machine in the Whois database. If another ISPs server pops up, chances are youre dealing with a reseller rather than an actual host. Check out the other sites on their server. If most of them are spam sites, banner click-through pages or porn sites, being associated with them could have a negative impact on your business. 12. Ratings by various hosting "associations" are meaningless. While many members of the Web Hosting Guild are highly regarded companies, some are held in very low esteem by Webmasters. Ratings and awards can also be outdated, and might not reflect a hosts current state of service. 13. Read your agreement. Make sure the terms and conditions of your service agreement are clear. Have a business lawyer review your contract before you sign. Carefully evaluate clauses that relate to copyright ownership, complaint protocol, fee renewals, and notification procedures regarding renewal or service discontinuation. The bottom line is that you need a host that can meet your business needs. You should expect constant change, improvement, and, once in a while a boost in performance or value. You must constantly evaluate the service youre getting, and what its costing you. Just think, it takes many years to build up your business along with its reputation, but only a few seconds to lose it. |
Matthew Greger is the Vice President of The Business Helper, Inc., a local firm in Danbury devoted to providing "On-the-Mark" solutions for small businesses. He is also an active member of the Apple Solution Experts, an associate member of the FileMaker Solutions Alliance and, along with his partner and wife Nancy, leads the Web Design SIG at DACS. |