dacs.doc electric

For small or large companies, marketing your business is an important aspect of insuring your company’s longevity. Whether you set aside a monthly budget or have no budget, simple yet consistent marketing is necessary.

Business owners may find marketing to be very difficult. I suggest you begin your process by defining your Mission Statement in 25, 50 and 100 words and your slogan(s). Since you may use different media to market your company, such as newspaper, magazine, web site, radio etc. you will need to be very precise in delivering your message. Knowing this in advance will clearly help others understand what your company is all about.

Examples of Mission Statements:

25 Words: We integrate the traditional with New Media by creating clear, concise, easy-to-use Web Sites and database programming for small businesses along with affordable quality printing.

50 Words: The Business Helper Inc "On-The-Mark Solutions for Small Business" provides quality service targeted to specific small business needs. TBH focuses on clear, concise, easy-to-use Web and Software/Database Solutions tailored to fit those needs.

Additionally, our Printing Solutions, Engravalith® Stationery, and The Leading Edge in Print, offer unique alternatives in print.

100 Words: The Business Helper "On-The-Mark Solutions for Small Business." Our unique services and products consist of eBusiness Solutions and Print Solutions - integrating the traditional with today’s New Media.

Our eBusiness Solutions will help you develop a web presence that is clear, concise, and easy-to-use, along with database programming that is tailored to fit your specific small business. Our Print Solutions and Engravalith® Stationery, offering a unique alternative in print. Let our eye-catching and innovative product deliver your first impression with style.
Visit our web site at www.thebusiness helper.com and discover how we can become an important ally for your future business needs.

Examples of Slogans:

The Business Helper Inc.,"On-The-Mark Solutions for Small Business," "Engravalith® Stationery", "The Leading Edge in Print," "anything else is just flat."

Now you can build your marketing strategy around your mission statement and slogan. Whatever advertising medium you choose, remember consistency is important (one ad in the newspaper will not necessarily mean an instant sale). Some suggestions for marketing your company are listed below:

• Carry Business cards at all times (you never know when or where a client will come).
• Ask clients why they hired your company and solicit suggestions for improvement. Also ask how did they hear about you; this will help you know which advertising medium is working.
• Develop a brochure of your services or products.
• Send hand-written "Thank You" notes.
• Join a Business network such as the Chamber of Commerce, Toast Masters, etc.
• Never let a day pass without doing at least one thing to promote your company.
• Advertise in specific trade newspapers, magazines, web sites etc.
• Link your web site with other organizations/companies that complement your products or services.

I also recommend reading EVEolution The Eight Truths of Marketing to Women, by Faith Popcorn and Lys Marigold. It’s filled with examples and insights in marketing that can be applied by any business owner.