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Plain English Spoken Here

By Jim Scheef

 

Image: Amber Coffin and Jen Clausen of Sandhill Publishing answer members Questions about SmartComputing magazine.Help me now. There was something radically different about the September general meeting, but I can’t quite put my finger on it. We have never before had a meeting that talked about a magazine, so in that regard, the September meeting about Smart Computing Magazine and its sister publications and SmartCom puting.com web site was different from anything we have ever had in the past. But that wasn’t the key difference. As we entered the meeting, everyone was offered a package that contained the current issue of Smart Computing (not a back issue!) and some promotional material. At the end of the meeting, we were offered the opportunity to buy subscriptions to the various magazines, but we’ve been offered products in the past. No, that wasn’t what made this meeting so different.

I’ve enjoyed a subscription to Smart Computing In Plain English (the magazine’s complete name) for the past year. When I first saw the magazine and learned that it was oriented to “ordinary users”, I thought it would be too elementary for me. I admit that I’ve been a “propeller head” since I was a kid. Right now my favorite computer publication is Windows IT Pro, a magazine for enterprise networking professionals. The writing is good, and the depth of the content sometimes leaves me looking for other resources to explain what I don’t understand. As our speaker at the September meeting explained, you won’t have that problem with their magazines. It is their policy to explain every acronym when it is first used, and this is typical of how their magazines are written.

Of the other magazines offered by Sandhills Publishing, PC Today, Your Windows Authority, is Windows oriented; CPU (Computer Power Users) goes for more technical depth without being overwhelming; and CE – Consumer Electronics Magazine – covers topics like home theaters and other home and personal electronics without becoming bogged down in game consoles. Web site access to the content from all four magazines is included with a subscription to any of the magazines, and this is a key part of the value of these publications. The Web site is well-designed and offers easy searching, so finding relevant material is a snap.

All of these publications are attractively – wait, something clicked. That’s the key word, attractive. There was something attractive about the September meeting. Yes! The presenters were all attractive! One could even say pretty or cute! As a guy, this is something I’ve never been able to say about a presenter. The representatives from Smart Computing, Jen Clausen, Amber Coffin, and Sheila Allen are all attractive young women. [OK, I apologize for these blatantly sexist, even chauvinistic (but accurate) remarks].

To say that our September general meeting was different, or unusual, is actually missing the point, Jen Clausen, who gave the actual presentation, did an excellent job explaining how Smart Computing and the other publications offer excellent value to the typical DACS member. I agree with Jen on that and recommend Smart Computing or CPU as worthy of your time.


Jim Scheef is DACS president.

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