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Golf is a funny game… There are times when you just know, know in your soul that you’ve hit the perfect shot. You know it’s going to be good, you made a perfect swing, made perfect contact… And that’s when it happens, the ball lands on sprinkler head, takes a weird bounce and ends up in rough so deep you can’t find your feet much less the ball. Or it hits the flag stick and takes a hop, skip and jump into a bunker. Or any number of other weird, silly or bizarre things that the fates or the golf gods can dream up.
It’s at times like that when you mutter unkind words about this stupid, stupid game or contemplate tossing your clubs in a lake and never playing again… But then you hole out and move to the next tee… And it’s all new again.
Now you’re standing on the 11th tee looking at a 158 yard down hill par 3 with the pin tucked in the back right, a perfect position for your left to right ball flight. There’s this little voice in the back of you head saying “Oh Yeah”. You way your options, chose your weapon and… “Oh baby, be the one, be as good as you look” the words leave you mouth in clear defiance of the fates, the golf gods or anyone else who would dare mess with this the most perfect of perfect shots. You watch, you wait… Seven seconds seems like a life time. Then it happens, the ball lands on the green, bounces and rolls… Oh my god… No way… It didn’t just go in… Did It? It did… A hole in one! Oh baby, a hole in one!
Priorities Revisited
I’ve been thinking about the list of priorities I laid out last month… And there’s something bothering me. What’s bothering me is there’s something missing. For as long as I can remember DACS has taken a piecemeal approach to marketing itself. We need to change that. DACS needs to develop a comprehensive marketing and communications plan.
The initiatives I outlined last month can certainly be parts of a greater whole. But alone they continue that same ‘a little of this, a little of that’ approach we’ve used in the past. We really need think bigger and develop a comprehensive marketing and communications strategy that will help us broaden membership and ensure the long term viability of our club.
To that end I’ve proposed the creation of a study committee that will be tasked with developing a comprehensive marketing and communications plan for DACS.
What we need now is someone who is willing to chair the committee, recruit the committee members and then workup a plan.
If you’re interested in helping with this project and would like discuss it further you can reach me at 203-748-6748 or by e-mail at jasetaro@mags.net or jasetaro @yahoo.com.
Public Relations
Gloria Arnold has volunteered to serve as our public relations coordinator. Our PR shop has, for the most part, always been a one person shop. Gloria and I would like to change that and build a small team that will share workload so that no one person is trying to squeeze DACS business in between work and family responsibilities.
If you’re interested joining the PR team you can contact Gloria at quietmuch@ yahoo.com.
Upcoming Meetings
We’re working on a couple of home grown presentations for upcoming general meetings. The first is a shareware night where DACS members will be able to share there favorite shareware or freeware utility their fellow members. If you have a favorite “widget” you’d like to share with your fellow DACS members, drop Jamie Yates or I a note, we’ll look into and get back to you.
If we get big enough response we’ll look into making shareware nights a regular feature.
The second is a “SIG Night” that highlights one of our greatest assets, our special interest groups. What we have in mind is a series of short presentations from SIG leaders or from a SIG member on the tools and technology they cover at their meetings.
If you have a topic you’d like to see covered at a general meeting let us know. If it’s something we think is of interest to membership as a whole we’ll try to find a speaker who can cover that topic.
That’s it for this month. Your questions and comments are always welcome. You can reach me at jasetaro@mags.net or jasetaro@yahoo.com.
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President's File
